marketing analytics usc syllabus

Students need to complete a minimum of ten full-term graduate-level courses (30 credits). Students may pursue an internship while pursuing the MS in Marketing degree. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Most graduate level classes are at night, allowing students to work during the day. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Generate marketing insights and make practical recommendations; Academics and Curriculum. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. - Strong desire to learn and think critically and innovatively. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. Fall 2022 TERM 20223. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. )b"4F\> =b'/a(h{S~| B)t Open only to Doctoral students. %%EOF 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. 3 0 obj lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo endstream endobj 138 0 obj <>stream cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf 3 0 obj The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis The replacement must be requested in an attachment to the application for admission. stream Individual or team project solving real business problems for an existing business entity, domestic and/or international. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Graduate Certificate in the Business of Entertainment. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. <>>> University Catalog Applicants must satisfy the standard USC and Marshall graduate admission requirements. Work with a client organization on the design of an advertising/promotions campaign. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. - Passion for marketing and desire to exceed and excel. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. learning, and the use of big data in marketing analytics. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Exploration of alternative branding strategies and marketing tools for brand development. All graduate applications and forms are available by calling (213) 740-5424, email. <> endstream endobj startxref Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. Additionally, you can connect with the president of the SAC on LINKEDIN. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. #S84u>I^j:&EnC#q!. %%EOF hmo8?nb% Comprehensive treatment of the behavioral foundations of brands and brand development. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Provides experience in a student managed product team. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. Pe 8oZ |FO ;9 To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. Independent research beyond normal course offerings. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU endstream endobj 136 0 obj <>stream hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h Examination of strategic decision making in marketing channels. cJdk VHe0V;WVi Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. {[P hbbd```b``^"k@$ Techniques for building and analyzing advanced quantitative analytical models. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. endstream endobj startxref Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. N31a\nZ{ HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. %%EOF MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Issues about why new products fail and how brand images are managed in the marketplace are discussed. %PDF-1.5 You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. 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